Baci Ristorante Re-Brand, Renovation + Reopening Integrated Marketing Campaign

Jun 24, 2019
2 min read

Restaurant Renovation

Baci Ristorante - located on the ground floor of the C Hotel by Carmen's, under the Carmen's Group banner was in dire need of a renovation. It had not been renovated since the Hotel had opened and was very dated. I worked on the leading the renovation project with a contracted interior designer - Wendy Edwards to create a revamped interior space that was on par with current trends within the Hamilton restaurant landscape as well as a look that would match the modern feel of the Hotel. I also assisted with choosing the table wear such as the glasses, cutlery and table design for the plates, glasses, cutlery and napkin layout.

Baci Re-branding + Brand Identity Creation

I developed a brand identity for Baci as one previously did not exist for the restaurant, apart from the existing logo. The concept was developed to feature modern lines and shapes with notable statues and landmarks from across Italy. The colour palette was based off of the C Hotel by Carmen's to create cohesion with the hotel and the restaurant being within the hotel. I chose to make coral the accent colour within the branding to create strong association with the brand. I also redesigned the website to match the new brand image and all new brand collateral used in the restaurant such as menus, bill presenter postcards, in-room menu for the C Hotel rooms and more.

Integrated Marketing Campaign for Relaunch

Under my leadership, I worked with the Marketing & Communications Coordinator to plan and create an integrated marketing campaign to promote the reopening of the restaurant which included a social media organic post campaign, paid advertising on Facebook, print ads within The Hamilton Spectator, email marketing campaign, digital sign board advertisement, Cineplex video ad that aired for a week within the Hamilton Cineplex movie theatre.