As a part of the content strategy for Sovereign's LinkedIn account, we were testing short video content to accompany post copy in place of static graphics. I created short 15-30 second videos to promote various initiatives such as product launches, new product integrations like cross border capabilities and, visual statistics to name a few. I led the growth of Sovereign's LinkedIn presence from 3.4K followers in 2019 to 11.2K by June 2023 through applying a targeted content s

I manage a number of social media accounts for Sovereign Insurance, creating different strategies to increase followers as well as post engagement, paid and organic. Initially I was managing Sovereign's Facebook, X and LinkedIn accounts; however, I recommended, based on analytics to focus on growing the LinkedIn account which is where all of the content types were published and was seeing the most growth. LinkedIn then became the primary social network Sovereign was publishin

I created a short promotional video for a social media post to drive traffic to a blog article on Sovereign Insurance's website featuring a subject matter expert at the company. I developed the video script, sourced the stock video files, created the voiceover with AI, the video editing and, typography motion graphics for this video. The social post and video can be viewed below. Skills: Video design and development Video editing AI software - voice over Layout and design Co

I created the PPC plans and strategies for Google Ads as well as Facebook ads for Carmen's Group properties. The particular example below...

I manage a number of social media accounts for different properties under the Carmen's Group banner, creating different strategies to...

Annual Fund Campaign Communications Co-ordinator Brock University Project management and planning of an Undergraduate Awareness Campaign...