Sovereign Insurance Social Media - Video Posts

As a part of the content strategy for Sovereign's LinkedIn account, we were testing short video content to accompany post copy in place of static graphics. I created short 15-30 second videos to promote various initiatives such as product launches, new product integrations like cross border capabilities and, visual statistics to name a few.

I led the growth of Sovereign's LinkedIn presence from 3.4K followers in 2019 to 11.2K by June 2023 through applying a targeted content strategy, employee advocacy with thought leadership blog articles and audience engagement initiatives. I wrote the copy for the posts as well as designed the post graphics and managed copy translation with a freelance translator.

I was also in charge of social media analytics and reporting. I designed a manual Excel dashboard before an automated Google Looker Studio dashboard was developed.

Skills:

Social media management

Content strategy planning

Content calendar creation and management

Copywriting

Graphic design

Video design and development

Hashtag strategy planning

Social media scheduling (native platforms)

Social media analytics and reporting

Project management

Below are examples of video social media posts I created following the company brand guidelines:

https://video.wixstatic.com/video/f8ea8a_d13511e0cd7b448ab10dc9b32758258b/480p/mp4/file.mp4

https://video.wixstatic.com/video/f8ea8a_455c9de5d5fe4f218d1b2d27128e090a/480p/mp4/file.mp4

https://video.wixstatic.com/video/f8ea8a_83779e55da9849bc8727126f33b0aec4/480p/mp4/file.mp4

https://video.wixstatic.com/video/f8ea8a_6febe104f4554405a85a0990c8320971/480p/mp4/file.mp4