As a part of the content strategy for Sovereign's LinkedIn account, we were testing short video content to accompany post copy in place of static graphics. I created short 15-30 second videos to promote various initiatives such as product launches, new product integrations like cross border capabilities and, visual statistics to name a few. I led the growth of Sovereign's LinkedIn presence from 3.4K followers in 2019 to 11.2K by June 2023 through applying a targeted content s

I manage a number of social media accounts for Sovereign Insurance, creating different strategies to increase followers as well as post engagement, paid and organic. Initially I was managing Sovereign's Facebook, X and LinkedIn accounts; however, I recommended, based on analytics to focus on growing the LinkedIn account which is where all of the content types were published and was seeing the most growth. LinkedIn then became the primary social network Sovereign was publishin

I created a promotional video to launch Sovereign Insurance's Nat Cat Radar. I developed the video script, the video editing, typography motion graphics and did the voice over for this video. The video can be viewed below and on this webpage: Sovereign Nat Cat Radar | Sovereign Insurance Skills: Video design and development Video editing Layout and design Copywriting Voice Over

I created a typography motion graphic video that explains the company employee benefits and condenses information that used to live in an accordion style layout on the old career page. This was added to the company website's career page. The video can be viewed below and on this webpage: Sovereign - Careers | Sovereign Insurance Skills: Video design and development Layout and design Copywriting

I designed a print ready hand out for the Wealth Management office of The First National Bank & Trust Co of Newtown, a client as part of my portfolio with BankBound. I was able to condense and simplify information from a multi=page Word document provided by the client into a visually appealing 2-page handout. Click on the cover image to view the full handout PDF. Graphic Design Skills: Canva Typography and font pairing Layout design Information simplification

I designed and deployed several email marketing campaigns within Constant Contact/SharpSpring for the The First National Bank & Trust Co of Newtown, a client under my portfolio at BankBound. Some email campaigns were segmented based on a specific customer list while other email campaigns were general and sent to the full contact list. I also handled the copywriting for these campaigns and formatted the layout within the software. Skills: SharpSpring/Constant Contact email mar

I worked with Dyer & Duman Design, a web design firm in Hamilton, Ontario to create a brand new website and brand identity for the C...

I brought to life an innovative marketing and brand awareness tool that is sent to all incoming prospective wedding clients at Carmen's...

I created the PPC plans and strategies for Google Ads as well as Facebook ads for Carmen's Group properties. The particular example below...

Restaurant Renovation Baci Ristorante - located on the ground floor of the C Hotel by Carmen's, under the Carmen's Group banner was in...

I designed a new email marketing template within MailChimp for the C Hotel by Carmen's to be used to send offers and promotions to the Rooms division clients. Previously, there was no branded email template in existence, so I created a design that would be reflective of the website branding to maintain brand image consistency. Skills: MailChimp email marketing software Email marketing Graphic design and layout Email list importing Promotion creation

I designed brand new wedding packages for the C Hotel by Carmen's to match the new website branding. The redesigned packages have a...

Annual Fund Campaign Communications Co-ordinator Brock University Project management and planning of an Undergraduate Awareness Campaign...