C Hotel Website Re-design and Re-brand

I worked with Dyer & Duman Design, a web design firm in Hamilton, Ontario to create a brand new website and brand identity for the C Hotel by Carmen's. This was a 6 week intensive focused project where I was the main point of contact between Carmen's Group and the website design team at Dyer & Duman, managing the project timeline, ensuring that the vision of the site aligned with the new strategy and vision, as well as making sure all content was prepared for hand-off. The full website can be view at: carmenshotel.com

Skills:

Project Management

Copy-writing

Website Management via WordPress back-end

For comparison, here is what the older website looked like. It can be viewed at: https://web.archive.org/web/20170515193857/http://carmenshotel.com/

Re-branding Collateral

Based on the new website design and graphic elements that were used, I designed a new ad to not only elevate the visual brand standards but also to create a cohesive brand image between the website on a digital platform and a printed advertisement that is in the Visit Hamilton Guide Magazine, 2019-2020 issue.

Skills:

Graphic Design

Adobe Illustrator

Print ready document set-up

For comparison, this was the 2018-2019 ad for the same hotel prior to the re-brand. (not my work)

Hotel event directional signage used in the building was also redesigned by myself to carry forward the brand identity within the physical space.