Personalized Wedding Video for Carmen's Banquet Centre

Jun 25, 2019
2 min read

I brought to life an innovative marketing and brand awareness tool that is sent to all incoming prospective wedding clients at Carmen's Banquet Centre. The goal with this video is to create a high level of emotional connection with the venue right after the prospective wedding client has filled out a form on the venue website to book an appointment or has inquired about wedding pricing. The wedding couple's first names are then inputted into a personalized video that features unique touch points showing their wedding invitation, seating chart and menu card all while taking them through a visual journey of what it would be like to host their wedding at Carmen's Banquet Centre. The objective, successfully achieved was to increase the number of wedding appointments as the couple can already visually picture their wedding at the venue. I created the storyboard, script and voice over scrip for this project and worked with a videography company to compile the footage and final video product. I then worked with a third party company to add the personalized features in real time to the video (each video is unique because the names are personalized to each individual wedding couple, so each couple has a unique video that's generated just for them. Any where you see the names Stella and John, these are the personalized areas that would change each time a new video is generated). I also designed the email template that each client receives with their unique video and set-up the back end MailChimp list automation that allows for the videos to be sent to each wedding client.

Click the photo below to view a personalized video sample.